KICK joins Team Apex Gaming as official livestreaming sponsor

Global livestreaming platform KICK has joined Indian esports organisation Team Apex Gaming as its official sponsor in the live-streaming category. The partnership will further strengthen KICK’s presence in India’s gaming market.

According to a PTI press release under an NRDPL arrangement .Team Apex Gaming was founded in April 2026 by professional BGMI player and gaming creator Jonathan Jude Amaral, popularly known as Jonathan Gaming, along with co-founder Madhur Agrawal. The organisation was launched with the campaign ‘It’s Time to Rise’ and the hashtag #TAGonTOP.

Team Apex Gaming has a competitive esports roster as well as a network of gaming creators. Its competitive roster includes Jonathan, Jelly, Hydro, KioLmao and Harsh. Its creator network includes Lolzzz, SharkShe, Sheek, Raka Zone Gaming, Shreeman Legend and SSR Vlogs.

The partnership brings KICK into Team Apex Gaming’s existing competitive gaming and content ecosystem. The association will connect the global livestreaming platform with TAG’s players, creators and gaming community.

Jonathan Gaming, Founder of Team Apex Gaming, said that the organisation was created to take its work in competitive gaming to the next level. He said KICK understands India’s gaming culture and the importance of giving players and creators a platform to connect with their communities.

Madhur Agrawal, Co-Founder of Team Apex Gaming, said the organisation was looking for a partner that understands gaming and the importance of both watching and participating in the gaming space.

KICK is a global livestreaming platform focused on gaming, esports, IRL entertainment and streamers. The platform was launched in 2022 and focuses on creators as an important part of its platform.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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