Former Zee5 chief revenue head Taranjeet Singh has joined digital research company Ecosystm as its new Chief Commercial Officer. Singh announced his appointment through a LinkedIn post today, saying he is making a move after more than 25 years of experience in building teams and revenue businesses.

Singh has held several senior leadership positions during his career. He previously served as Country Director, India at Twitter, where he helped build the company’s India business. He later joined ZEE5 as Chief Revenue Officer and was involved in growing the OTT platform from its launch.

Most recently, Singh was Managing Director for APAC Venture Markets at Criteo. During his time at Criteo, he built the company’s Retail Media practice in the region.

Singh’s experience spans India, Southeast Asia, Australia and China, where he has worked on building commercial teams, growing businesses and developing revenue operations.

In his new role at Ecosystm, Singh will lead commercial operations across the group. He will also work on expanding the company’s AI transformation practice, ClayboxAI.

Singh said he is moving from established corporate organisations to a more entrepreneurial and digital-first environment. His focus will be on scaling Ecosystm’s commercial business and helping the company strengthen its presence across the Asia Pacific region.

Ecosystm’s appointment announcement said Singh will also drive the expansion of ClayboxAI, the company’s AI transformation practice.