After nearly eight years at JioStar, Atinder Sodhi has moved to ZEE5 to lead Growth & Strategy for the streaming platform’s business, according to a LinkedIn post yesterday.

Sodhi, who did not disclose the exact date of the move in the post, said he had recently signed off from JioStar after working across Voot, JioCinema and JioHotstar.

At ZEE5, he will work with Tejkarran Singh Bajaj, the Business Heads for Zee5 India, and the wider team on the platform’s growth strategy.

Sodhi said the role will focus on building a sharper consumer proposition, bringing content, product, data and growth closer together, and strengthening ZEE5’s position as one of India’s leading digital entertainment platforms.

Reflecting on the stint at JioStar, Sodhi said the brands, businesses, teams and ambitions had evolved constantly across the three platforms, while the opportunity to work with “incredibly smart people”, solve complex problems and build businesses at scale remained constant.

He thanked JioStar former and present senior executives like Ferzad Palia, Gourav Rakshit (both now have left JioStar), Ujjyaini Mitra and Alok Jain, saying the opportunity to work with and learn from them had shaped his professional journey and leadership approach.

“I leave JioStar with far more than I arrived with — professionally, personally and in perspective,” Sodhi said, adding that the move to ZEE5 marked “the next chapter”.

ZEE5’s Bajaj, while commenting on Sodhi’s post yesterday, said, “Welcome to the team Atinder & wishing you the best!”