Bisleri International, a leading packaged drinking water brand, has announced its limited-edition bottles inspired by ‘Carry On Jatta 4’. The limited-edition packs celebrate the much-loved Punjabi comedy franchise and are available across Punjab, Chandigarh, Ludhiana and Delhi in 250 ml, 500 ml, 1-litre packs and also as soda water.

The collaboration, according to a Bisleri press release yesterday, celebrates one of Punjabi cinema’s most loved and successful film franchises, featuring popular stars Gippy Grewal, Binnu Dhillon, Sargun Mehta, Gurpreet Ghuggi and Karamjit Anmol.

As excitement for the film continues to grow, Bisleri said it brings the celebration closer to fans through limited-edition packs that capture the spirit of regional entertainment, cultural pride, humour and warmth shared with family and friends.

Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said “Regional cinema has been a powerful cultural force with deep audience connect and influence. At Bisleri, we understand the significance of connecting with consumers through platforms and experiences that build local brand love.

“Our association with ‘Carry On Jatta 4’ connects us with audiences through a beloved Punjabi entertainment franchise while reinforcing our presence during moments that shape culture.”