Amazon MX Player brings ‘India Did. And India Can.’ campaign
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6 hours ago 01:57:38pm Television

Amazon MX Player brings ‘India Did. And India Can.’ campaign

New Delhi, 22-June -2026, By IBW Team

MX Player brings

Amazon MX Player has released a new collaborative film that brings together some of India’s most prominent entrepreneurs to celebrate the spirit of innovation, resilience, and ambition. Inspired by its recently launched period drama ‘Made in India: A Titan Story’, the film highlights the journeys of founders who challenged conventional thinking and built successful businesses that have helped shape India’s modern entrepreneurial landscape.

According to an Amazon MX Player press release, the campaign is built around a powerful message — “India did. And India can.” Through a series of reflections, business leaders from diverse industries share stories of overcoming obstacles, taking risks, and turning bold ideas into thriving enterprises.

The film features an impressive lineup of entrepreneurs, including R.S. Sodhi of Amul, Pavan Guntupalli of Rapido, Udit Todi of Lux Industries, Parul Gulati of Nish Hair, Diipa Büller-Khosla of Inde Wild, Shashank Mehta of The Whole Truth Foods, Abdul Majeed of Hamdard Laboratories, Hari Krishna Agarwal of Campus Shoes, Gaurav Khatri of Noise, Pawan Kumar Chandana of Skyroot Aerospace, Ankur Warikoo of WebVeda, Jitendra Chouksey of FITTR, and Sandeep Engineer of Astral Ltd.

Through a seamless montage, the founders revisit defining moments from their entrepreneurial journeys, reflecting on the doubts they faced and the determination that helped them push forward. Despite operating in different sectors, their stories converge around a common belief — that Indian ideas, innovation, and enterprise can compete and succeed on a global stage.

The film showcases how businesses across industries have challenged established norms and created new opportunities. From Amul’s contribution to transforming India’s dairy sector and Rapido’s impact on urban mobility, to Nish Hair breaking barriers in the hair extensions market, Inde Wild building a globally recognised beauty brand, and Skyroot Aerospace advancing India’s space-tech ambitions, the campaign highlights enterprises that have expanded the boundaries of what is possible.

The initiative also builds on the success of ‘Made in India: A Titan Story’, which has received appreciation for chronicling the remarkable journey of Titan and the visionaries behind one of India’s most iconic brands. Directed by Robbie Grewal, the series stars Naseeruddin Shah as J.R.D. Tata and Jim Sarbh as Xerxes Desai, alongside Vaibhav Tatwawadi, Namita Dubey, Lakshvir Saran, and Kaveri Seth in pivotal roles.

By extending the themes of the series beyond the screen, the new campaign seeks to reinforce conversations around ambition, belief, and entrepreneurship. It presents the stories of modern founders as part of a larger narrative of India’s growth, innovation, and evolving business ecosystem.

‘Made in India: A Titan Story’ is currently streaming free on Amazon MX Player and is available across mobile devices, connected TVs, the Amazon shopping app, Prime Video, Fire TV, JioTV, and Airtel Xstream.


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