Music entertainment leader 9XM has completed 18 years of redefining how India consumes Bollywood music, celebrating its milestone anniversary with a special month-long programming extravaganza titled ‘Haq Se 18!’.

The channel, which began its journey in 2007, has since become one of the country’s most influential music destinations, consistently shaping trends, introducing fresh talent, and entertaining audiences with its unique mix of hit songs and iconic animated characters.

Over nearly two decades, 9XM has carved out a distinct space in India’s music ecosystem — from hosting exclusive Bollywood music premieres to driving pop-culture moments that resonate across generations. As part of its 18-year celebration, the channel is also bringing back nostalgia through its beloved “90’s Hain Hum” format, blending classic melodies with modern storytelling — a move that has struck an emotional chord with long-time fans.

Beginning today, 9XM kicks off its anniversary celebrations, promising a month packed with memorable music moments, behind-the-scenes reminiscences with Bollywood artists, and special appearances by the channel’s signature characters. With shows like Reel Star, trending music blocks, and India’s first-ever AI-powered show Ai Wala Show, 9XM continues to evolve while staying rooted in its core philosophy of fun, freshness, and innovation.

As part of the ‘Haq Se 18’ festivities, the channel brings back its famous animated cast:
• ‘Bade–Chote’, the unrivalled meme kings of ‘Bakwas Band Kar’
• ‘Bheegi Billi’, ever-filmy and ever-dramatic
• ‘Betel Nuts’, high-energy troublemakers
• ‘Badshah Bhai’, the music-loving voice of reason
• ‘Falli & Balli’, the eternal duo of melody and masti

Bhupendra Makhi, a staple of the 9XM universe reflecting on the milestone, said, “9XM has always stood for freshness, fun, and fearless innovation. Completing 18 years is not just a milestone — it’s a testament to the love our audience has shown us. We promise to keep raising the bar and delivering the music experience India truly deserves.”

Sales Head Nihal Ghosh highlighted the channel’s extraordinary impact, noting that it reaches nearly 98 million viewers monthly, reinforcing its status as a trend-setting media powerhouse. “This remarkable reach reflects not just viewership, but a powerful connection with India’s most dynamic and forward-thinking generation,” he said.

Programming Head Himanshu Gupta added that the channel’s content philosophy continues to thrive on authenticity and experimentation. “This celebration is for every viewer who has been part of our journey,” he shared.

As 9XM proudly turns ‘Haq Se 18’, the channel remains a cultural force — blending music, humour, innovation, and mass appeal — while continuing to shape India’s evolving entertainment landscape.