Netflix unveiled two special promotional videos celebrating India’s culture, festivals and culinary diversity during the global tourism event ITB Berlin, marking a new step in its collaboration with the Government of India’s tourism promotion efforts.

The videos — titled ‘India’s Vibrant Culture, Festivals and Heritage’ and ‘Flavours of India’ were launched by Gajendra Singh Shekhawat, India’s Minister for Culture and Tourism. The initiative was developed in partnership with the country’s tourism campaign Incredible India and aims to highlight the country’s diverse travel experiences through the lens of cinematic storytelling.

The short films bring together visuals inspired by memorable scenes from Netflix’s Indian films and series over the past decade. Through these moments, the videos showcase India’s cultural vibrancy, culinary traditions, adventure tourism opportunities, natural landscapes and wildlife, presenting them to a global audience attending one of the world’s most influential tourism platforms.

The project forms part of a broader initiative between Netflix and the Ministry of Tourism (India) to promote Indian destinations through entertainment-driven storytelling. The two films unveiled at ITB Berlin are the first in a planned series of 10 short promotional videos that will explore different facets of India’s travel experiences.

By drawing from well-known cinematic moments and integrating them with tourism promotion, the campaign aims to demonstrate how visual storytelling can inspire viewers to explore destinations they see on screen. Industry observers note that such collaborations between the entertainment and tourism sectors are becoming increasingly common worldwide, as popular shows and films often influence travel choices.

The partnership also highlights how travel locations can be woven into narrative storytelling within Netflix India’s original productions. By aligning creative content with tourism promotion, the initiative seeks to strengthen global awareness of India’s cultural heritage and diverse travel offerings.

With the unveiling of the first two films at ITB Berlin, Netflix and the Incredible India campaign have set the stage for a larger series of promotional content designed to showcase India’s destinations, traditions and experiences to audiences across the world.