SCORE, Synchronize India, and Unomer’s IPL ad effectiveness measurement report, revealed that JioCinema’s digital streaming on mobile and connected TV reached three times more IPL viewers than Star Sports on TV.

According to the report, 73 percent of IPL viewers watch it on digital platforms, while only 27 percent watch it on cable/DTH.

SCORE goes on to say that more people watch IPL on Smart TVs than on cable or DTH. The report finds that IPL viewership on TV is declining, with 62 percent watching on connected TV and 38 percent watching on cable/DTH.

The report also breaks down the viewing habits of the audience. 52 percent of people watch IPL on both TV and mobile, 30 percent exclusively on mobile, and 18 percent only on TV. In a nutshell, one-third of viewers watch IPL exclusively on JioCinema, and more than half watch on both mobile and TV.

Synchronize India, a marketing and consumer insights firm, and Unomer, the leading digital consumer insights platform, have collaborated to bring ‘SCORE’ – an ad effectiveness measurement solution for brands advertising and sponsoring during the Tata IPL 2023.

The number of advertisers on television for the Indian Premier League (IPL) 2023 has dropped dramatically.

According to recent BARC data, the number of advertisers on television has decreased by 50 percent in the first 19 matches of this season. According to the data, the IPL only attracted 35 TV advertisers this year, compared to 72 the previous season.

On the other hand, JioCinema has reached a record number of sponsors and advertisers during IPL’s digital streaming, with 23 sponsors on board.