Nikhil Mathur has joined TV9 as head of marketing and strategic partnerships for News9 Plus.

He updated about this development on his LinkedIn account.

Mathur left India TV last month after two years as marketing director.

This is Mathur’s second stint with TV9, having previously served as general manager of marketing in 2021.

Prior to joining TV9, he was the general manager – marketing for the PTC Punjabi network, where he was in charge of everything from brand planning to marketing campaigns (consumer and trade), creative development and advertising, media planning, strategic partnerships, corporate communications, and social media marketing.

He has also previously worked as an assistant vice president of events for Zee News. In this role, he was in charge of overseeing creative development, including artwork, AVs, scripts, and execution for various promotional materials such as brochures and coffee table books within predetermined budgets and timelines