Keeping up with the evolving needs and demands from brands to stay connected with their consumers in a fast-moving market, Zen Digital Media has started to connect mobile broadcasters along the coast of Juhu Beach, Mumbai.

Complementing the broadcasters, Zen Digital Media has also introduced a first-of-its-kind initiative, ‘Beach and You’, to not only empower and provide brands a platform to engage with their end consumers in a unique and new format, but also to leverage the medium as an engagement tool for community building.

‘Beach and You’ will give people an opportunity to partake in physical and social activities on the beach to promote community building., the company said in a statement.

The dual-screen mobile broadcasters are the country’s only platform offering high-definition videos, VFX, and animation on outdoor landscapes along the shore.

Covering a distance of 4.5 kilometers from SOHO House to Silver Beach, the ‘Beach and You’ initiative will provide budding creative artists an opportunity to showcase their talent and attract views from a swarm of visitors and on-lookers, thereby encouraging community participation, the company added.

With the broadcasters as a catalyst, Zen Digital Media is collaborating with domain experts to host sessions that will kindle creativity, encourage fitness and bring about a positive change via social welfare activities.

Speaking on introducing an innovative platform, Payal Raval, co-founder, Zen Digital Media LLP said, “Our latest offering at Juhu Beach is at the intersection of engagement, interactivity, and integration that bridges the gap between brands and consumers and also promotes community building. Its unique proposition and appeal make it Mumbai and India’s first multifaceted platform of its kind creating value for all stakeholders. With the launch of our experiential platform, we look forward to creatively encouraging storytelling and creating a holistic enriching experience for the community.”