Zee Entertainment Enterprises Limited, ZEEL has roped in Vivek Arora as Head – Alliances & Partnerships, South Asia. Before joining ZEEL, he was with TV18 Broadcast as Vice President Distribution for 3.9 years.

Before TV18, Vivek had worked with Havas as a Project Lead where he was responsible for digital content and social marketing solutions for brands besides generating revenue from in-house, government, and public sector clients in India and SAARC region.

Vivek has 20 years of experience in subscription and licensing across territories in South Asia. His longest stints were with Star India and Discovery Communications India.

At Discovery, Vivek was part of the team that set up a robust in–house distribution infrastructure which included identifying and attracting the best available talent, whilst managing the exit from a 15-year-old distribution JV with Sony, securing placements as well as increasing revenues and collections.

In Star, Vivek was tasked with the responsibility of generating and maximizing subscription revenue and timely collections from North & East India including the SAARC region besides increasing availability and reach of channels.

ZEEL said in a post on its official LinkedIn page, “We’re glad to welcome Vivek Arora who will be joining us as Head – Alliances & Partnerships, South Asia. A passionate traveler with over 20 years of experience in subscription and licensing across territories in South Asia, his forte also lies in building strong distribution partnerships. We wish Vivek the absolute best for the beginning of his new journey with us.”