ZEE5, a leading OTT platform, has announced a strategic partnership with Cloud TV, facilitating exclusive access to its extensive content library on Cloud TV’s smart TV operating system.

This integration is set to provide over 4 million smart TV users in India with seamless access to ZEE5’s premium content, targeting audiences primarily within the age group of 18-45 during prime viewing hours from 6 pm to 10 pm.

With this collaboration, Cloud TV users can enjoy ZEE5’s rich library, which includes blockbuster films, popular TV shows, and critically acclaimed original series. The platform offers features such as assistant support in multiple Indian languages and universal search capabilities, allowing viewers to discover content across various applications effortlessly.

The user-friendly interface ensures easy navigation, providing a smooth and intuitive viewing experience that positions ZEE5 as a comprehensive destination for high-quality entertainment.

Manish Kalra, Chief Business Officer at ZEE5 India, emphasized the importance of this partnership, stating, “ZEE5’s collaboration with Cloud TV reflects our dedication to offering a seamless and enjoyable entertainment experience to our audiences at their convenience. This integration provides viewers with the flexibility to enjoy their favorite content directly on television, resulting in an on-demand, high-quality viewing experience at the click of a button. We are extending our reach, making cutting-edge content more accessible than ever before.”

Abhijeet Rajpurohit, COO & Co-Founder of Cloud TV, expressed enthusiasm for the collaboration, stating, “We’re excited to welcome ZEE5 to the Cloud TV ecosystem. This partnership enables easy access to ZEE5’s fresh and exciting content library, ensuring a seamless viewing experience for our mutual customers. Through such collaborations, we aim to make entertainment more seamless and diverse for audiences using smart TVs.”

The Cloud TV ecosystem features a built-in app store, content recommendations, live TV channels, voice assistance, a mobile remote app, and easy content search capabilities. With partnerships across over 200 smart TV brands, Cloud TV is positioned to transform the entertainment landscape in India, making it more accessible and user-friendly.