In a groundbreaking move for Marathi journalism, Zee 24 TAAS has introduced Zeenia, the AI anchor, to present Maharashtra’s first major AI-driven survey. Airing on Friday, August 16, at 6:00 pm, Zeenia will lead this innovative project, marking a historic shift in how news is presented and surveys are conducted in the region.
The AI survey covers a broad range of crucial topics, including politics, religion, economics, and social issues, offering a comprehensive reflection of Maharashtra’s diverse sentiments ahead of the upcoming elections. This initiative showcases Zee 24 TAAS‘s commitment to technological advancement and accurate reporting, the news channel said in a press release.
Kamlesh Sutar, Officiating Editor of Zee 24 TAAS, remarked, “With Zeenia leading this AI-driven survey, we are setting a new standard for news in Maharashtra, ensuring our content remains accurate, relevant, and forward-thinking.”
Karan Abhishek Singh, CEO of Zee Media Corporation Ltd., further emphasized the broader impact of this initiative, “This AI survey marks a significant moment in journalism, as Zee Media remains at the forefront of innovation, delivering the latest technology to our viewers.”
This AI-powered initiative is not just a leap forward in broadcasting but a vital tool for gauging the political and social pulse of Maharashtra.
Madras HC halts release of ‘Akhanda 2’ in major relief for Eros International
Kevin Vaz highlights India’s content surge at Asia TV Forum 2025
Gaurav Gandhi honored as M&E visionary at CII Summit 2025
Ministry of Tourism signs MoU with Netflix to showcase India’s destinations globally
GTPL Hathway unveils ‘GTPL Infinity’, new satellite-based HITS platform
Prime Video’s Nikhil Madhok calls for homegrown superhero in Indian streaming
Prime Video drops new posters for ‘Spider-Noir’ series
ShemarooMe rolls out 10-day ‘Gujju Film Fest’
Gracenote unveils new CTV ad platform to enable precise program-level targeting
TPL signs multi-year streaming deal with JioHotstar to boost digital reach 


