Zee TV has rolled out 360 degree marketing and PR drive across the country for the launch of its new show ‘Sanjog’.

On August 17th, ‘Sanjog’ was also unveiled in front of pan-India media at a mega launch event in Mumbai amidst a Rajasthani set-up along with an authentic ambiance to give everyone the true flavor of the show, its theme, culture, and traditions.

The highlight of the initiative was poetry narrated by Priya Malik, alongside Sanjog’s lead star Kamya Punjabi, on the special bond between a mother and her child, Financial Express reported.

The poem ‘Maa’ basically captures the essence of the show and the understanding of motherhood in a heartfelt, recital construct. Malik herself composed the poem and the beautiful narration was produced by UnErase Poetry.

Zee TV also invited a group of foster children from SOS Children’s Villages India, India’s largest self-implementing NGO in the field of securing wholesome childcare and development.