Zee TV is all set to captivate its audience with an engaging new fiction show, ‘Kyunki… Saas Maa, Bahu Beti Hoti Hai.’

The series invites viewers into the heart of Gujarat, where amidst the colorful festivities of Navratri, a tempest brews within the Rajgaur family of Surat, triggered by the youngest bahu, Hetal’s decision to seek separation.

This unexpected twist leaves Ambika, the eldest bahu, shattered, as her foremost mission in life has always been to keep the family united.

Determined to challenge her sister-in-law’s belief that ‘Saas kabhi maa, aur Bahu kabhi beti nahi ban sakti’ (A mother-in-law can never be a mother, and a daughter-in-law can never be a daughter), Ambika embarks on a unique journey. She decides to adopt a baby left at their family orphanage, to raise her not as a daughter but as a future bahu, who will bind the family together.

Produced by Guroudev Bhalla Screens LLP, this captivating narrative promises to keep the audience enthralled as it makes its grand debut on September 18. Viewers can catch the show every day at 6:30 p.m., exclusively on Zee TV.

Featuring a stellar ensemble cast, including the talented Manasi Joshi Roy and Navika Kotia, the story unfolds against the picturesque backdrop of Surat. Manasi Joshi Roy takes on the role of Ambika, a resolute woman who firmly believes in progressing with new ideas while cherishing the timeless values passed down through generations.

As the story unfolds, audiences can expect a gripping exploration of family dynamics, tradition, and the indomitable spirit of a mother-in-law determined to prove that love transcends traditional roles.

Don’t miss the premiere of ‘Kyunki… Saas Maa, Bahu Beti Hoti Hai’ on Zee TV, a heartwarming journey set to challenge conventions and celebrate the enduring bonds of family and culture.