In an age of information overload and clutter, Zee News, India’s first private news channel, has always been a catalyst for change. Taking this idea a step further, Zee News has created a distinct identity by redesigning the look and feel of its channel packaging, adding a vibrant color palette, creating clear visuals, and breathing space for a better viewer experience.
The new design was carefully curated based on the results of extensive market research that revealed audience preferences. This aided in obtaining an Affectlab Score, which was critical in the channel’s redesign.
For its Broadcasting space, metrics such as visual appeal, viewer attention, comprehension, discovery time, negative/positive emotions, and so on were measured.
As per a press release, the new look and feel, as well as the modernized approach, highlight the brand’s ongoing efforts to redefine the credibility of the news being reported.
The most recent design update reflects a more futuristic approach to connecting deeply with ZEE News viewers and attracting new audiences through a better news viewing experience.
Emphasizing the brand philosophy and modern approach, Abhay Ojha, Chief Business Officer, Zee Media Corporation Limited, said “India has evolved and so have we. As the nation’s oldest and one of the leading news enterprises, Zee News has played a huge role in shaping the minds and hearts of our viewers and our country. In the cluttered News Broadcasting space, Zee News has been constantly enabling a modern brand metaphor that comprises an inclusive and progressive approach. We, at Zee News, continue to be the forerunner in ensuring impactful content consumption, taking into consideration the attention span of viewers spread across the country.”
“When it comes to marketing and building strong brand equity, the brand identity of the Zee news network is of paramount importance. We have refreshed our brand identity to keep our audience engaged through a visually appealing new look and strategized communication to ensure a consistent Top of the Mind recall for our channel, with a higher preference ratio,” added Anindya Khare, Marketing Head at Zee Media Corporation Limited.
The channel has been successful in providing comprehensive and unbiased news coverage of current events, social and political issues, and so on.