Prepare for an extraordinary cultural affair as Zee News proudly presents the Ganga Kinare Music Festival, airing exclusively on December 30 at 10 pm.

This event, a collaborative effort between Zee Media, and Havas Play, and proudly presented by Aditya Birla Hindalco, promises a captivating symphony celebrating Varanasi’s essence and the Holy River Ganga.

Led by Padma Kailash Kher and the remarkably talented Pratibha Singh Baghel, the festival transcended entertainment, merging cultural magnificence with a commitment to environmental conservation, aligned with the ‘Namami Gange Programme’ backed by the United Nations.

The celebration honored distinguished personalities including Padma Vibhushan Pandit Channu Lal Mishra, Dr. Kulpati Tiwari, Mahant of Kashi Vishwanath Temple, Vishambhar Nath Mishra, Mahant of Sankat Mochan Mandir, and Padma Shri awardee Rajeshwar Acharya. Nasir Abbas Bismillah Khan, grandson of the legendary Bismillah Khan, was also felicitated, highlighting excellence in Indian classical music.

Notable attendees included Shri Swatantra Dev Singh, Jal Shakti Minister, UP Govt., Anupriya Patel, Minister of State for Commerce and Industry, GoI, Smt. Rajshree Birla, Sourabh Raaj Jain, and more, ensuring a grand showcase.

Expressing enthusiasm, Abhay Ojha, CEO of Zee Media Corporation Limited, emphasized the festival’s essence as a commitment to cultural heritage and environmental stewardship, resonating beyond mere entertainment.

Mona Jain, CRO of Zee Media Corporation Limited, highlighted the strategic commitment to utilize the festival’s cultural richness for inventive collaborations and revenue growth strategies.

Mohit Joshi, CEO of Havas Media Network India, underscored Havas Play’s dedication to curating an experience that transcends physical boundaries, emphasizing the festival’s narrative—a blend of tradition, technology, and environmental consciousness.

Supported by the Uttar Pradesh Government as the State Partner, the festival received backing from various partners including Himgange, V-Guard, Royale Touche, Sujata, PISM, AU Small Finance Bank, Namami Gange, Kailasa Entertainment Private Limited, Rungta Steel TMT Bar, Meghdoot Ayurvedic, PMCH Health Advisors, Radio City, and AMC Media.

Tune in to Zee News on December 30 at 10 pm for an evening of cultural splendor and a collective celebration of Varanasi’s heritage, exclusively brought to your screens.