In a ground-breaking collaboration, Aavishkar Media Group (AMG) and Zee News have joined forces to present the much-anticipated 19th Chetna Yatra 2023, scheduled to embark on its transformative journey on September 15.

This annual initiative, pioneered by Dr. A.K. Rastogi, founder of Aavishkar Group, is a remarkable endeavour that connects millions of stakeholders and consumers in the cable TV and broadcast industry across India.

The theme of this year’s Chetna Yatra is ‘Digital India: Uniting Minds, Connecting Lives!’, a reflection of the evolving media landscape and the pivotal role it plays in our lives.

A stellar lineup of partners, including Enrich TV, Sanskar, Satsang, Dangal TV, Bhojpuri Cinema, GTPL, DEN, Hathway,  Fastway BVG, Bhakti Sagar and Khabar Fast, is set to make this journey even more impactful. Indianbroadcastingworld.com has also joined as the digital partner for this initiative.

Since its inception in 2005, the Chetna Yatra has remained dedicated to keeping even the grassroots level well-informed, connected and engaged with the ever-evolving media landscape. Dr. Rastogi, a driving force behind this mission, conducts these Yatras or journeys to raise awareness among hundreds of thousands of workers, professionals, leaders, SMEs, and corporates who, in turn, cater to millions of subscriber homes across the country.

The awareness journey spans over 40-45 days, covering more than 400 cities and towns, and connecting with over 50,000 industry workers. Dr. Rastogi generally addresses over 100 gatherings, both large and small, during this journey, sharing valuable insights and fostering connections within the industry.

Notably, the Chetna Yatra has been inaugurated in the past by esteemed political and broadcast industry stalwarts, including former I&B Minister Prakash Javadekar, Union Ministers Narinder Singh Tomar and Gajendra Singh Shekhawat, former Indian Health Minister Dr. Harsh Vardhan, and the visionary founder of Zee Group, Dr. Subhash Chandra.

As the 19th Chetna Yatra 2023 sets sail, it promises to be a transformative journey, uniting minds and connecting lives in the dynamic landscape of Digital India.