‘Z’ bolsters sports dominance post-ILT20 S4, eyes 2026
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1 day ago 02:31:03pm Television

‘Z’ bolsters sports dominance post-ILT20 S4, eyes 2026

New Delhi, 09-January -2026, By IBW Team

Z

Zee Entertainment Enterprises Ltd. (‘Z’) has reaffirmed its leadership in sports entertainment as the DP World ILT20 Season 04 wrapped up with Desert Vipers clinching their maiden title in a thrilling finale against MI Emirates.

The tournament, broadcast exclusively on ‘Z’, captivated millions of cricket fans across India through the network’s comprehensive multi-platform strategy, reinforcing its position as a premier destination for world-class sporting content. Following this success, ‘Z’ is preparing to expand its 2026 sports portfolio, adding a diverse range of properties to engage audiences across formats and regions.

According to a press release from Zee Entertainment, DP World ILT20 Season 04 offered high-octane cricketing action and compelling storylines that kept viewers hooked throughout the tournament. Fans enjoyed live coverage on ‘Z’s linear channels and OTT platform Zee5, with free-to-view streaming available on Zee5 Hindi, ensuring maximum accessibility across demographics. The season culminated in a nail-biting final as Desert Vipers claimed a historic victory, marking a memorable end to an action-packed tournament.

Laxmi Shetty, Head – Advertisement Revenue, Broadcast and Digital, Zee Entertainment Enterprises Ltd, commented, “We are thrilled to have concluded yet another spectacular season of the DP World ILT20 exclusively on ‘Z’. Over the past four seasons, this tournament has grown tremendously, and we have had the privilege of bringing world-class T20 cricket to millions of fans across India through our multi-platform approach. The Desert Vipers’ historic maiden title victory is a fitting finale to a season marked by exceptional cricketing moments and unprecedented viewer engagement.” She further highlighted ‘Z’s plans for 2026, which include expanding into regional and emerging sports such as Kabaddi, Baseball, Padel, Pickleball, Handball, and Taekwondo, aimed at offering enriched sporting experiences for viewers.

Fans at Dubai International Stadium were treated to a spectacular pre-match show featuring fireworks and a drone display, creating a carnival-like atmosphere ahead of the final. The grandeur of the opening and closing ceremonies reflected the scale and ambition of the tournament while celebrating the league’s growing popularity.

The successful broadcast of DP World ILT20 Season 04 underscores ‘Z’s ability to deliver premium sports entertainment across linear and digital platforms, making world-class sporting content accessible to audiences nationwide. The network’s continued investment in diverse sports properties demonstrates its commitment to enhancing the overall viewing experience while cementing its status as India’s ultimate destination for sports content.

Zee Entertainment Enterprises Ltd. is a leading content and technology company with a global reach of over 1.3 billion people in more than 190 countries. Combining legacy media with innovative platforms, ‘Z’ delivers entertainment across television, digital, movies, and music, remaining committed to creating extraordinary moments that celebrate optimism, togetherness, and diverse storytelling.


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