YuppTV acquires digital rights for Asia Cup 2025

Cricket fans in Continental Europe and South East Asia are in for a treat as YuppTV has bagged the digital broadcasting rights for the Asia Cup 2025, promising to deliver every moment of the action live to audiences across more than 60 countries. The announcement was made through a press release issued by the platform, ANI reported.

Uday Reddy, Founder & CEO of YuppTV, said, “We are thrilled to announce that YuppTV secured the digital streaming rights for the Asia Cup 2025. This is a proud milestone for us and a huge win for cricket fans across Continental Europe and South East Asia. We believe the Asia Cup 2025 will spark unmatched excitement and bring millions of fans closer to the game.”

The Asia Cup 2025 kicked off on September 9, with India opening their campaign on September 10 against hosts United Arab Emirates. One of the biggest highlights of the tournament will be the India vs Pakistan clash, scheduled for September 14 in Dubai. If both teams advance, fans could witness the rivalry up to three times—during the group stage, Super Fours, and potentially the grand finale.

This year’s edition of the Asia Cup features 19 matches, with Group A comprising India, Oman, Pakistan, and the United Arab Emirates, while Group B includes Afghanistan, Bangladesh, Hong Kong, and Sri Lanka. The top two teams from each group will qualify for the Super Four stage, with the final set to be played on September 28.

YuppTV’s coverage will extend across more than 60 nations, including key territories in Continental Europe such as France, Germany, Italy, Spain, and the UK’s neighboring regions, as well as South East Asian countries like Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam. By bringing the tournament to audiences in these markets, the platform is expanding the reach of one of cricket’s most celebrated events.

With the India-Pakistan clash and other high-voltage fixtures on the horizon, the digital rights acquisition by YuppTV promises to make Asia Cup 2025 a global spectacle for fans beyond traditional cricketing strongholds.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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YuppTV acquires digital rights for Asia Cup 2025

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