With a Canadian heritage of 40+ years, high-performance makeup and skincare brand Faces Canada, has announced multifaceted Bollywood superstar Yami Gautam as their brand ambassador.

Gautam, known for her sartorial choices of work, will be seen debuting in the world of make-up, advocating for comfortable beauty with Faces Canada, a company press release stated Thursday.

These days many beauty brands fail to deliver products that are comfortable post its application and this is a major concern to the masses. Despite delivering the outward factors like long stay and array of shades available, beauty brands refrain from addressing the major concern about comfort, the company claimed.

Faces Canada takes up the challenge to offer a solution to this with beauty products that are super comfortable on one’s skin without compromising on the glam quotient.

Talking about this special association with Face Canada, Gautam said, “Being a part of the entertainment world, makeup has been an integral part of my life. There were times when I have struggled due to excess use of make- up with severe repercussions. I believe this was my cue to be more conscious about beauty products that I endorse for an end consumer to use.

“After many years of contemplation, I was excited to find a partner like Faces Canada who echoed my thoughts and offered beauty, comfort and glam. The brand stands against uncomfortable beauty with their wide range of multi-benefit products with Hydra Matte Foundation and Fresh Eyes Kajal. I could not think of a better brand to start my make-up journey with.”

Faces Canada presents a trendsetting and comfortable range of products starting from varied range in foundations, versatile eye products to lipsticks that compliment every mood.

The press release said Faces Canada offers beauty products that are cruelty free and hypoallergenic. Quality being the core values, the brand disapproves of animal testing, conform to the most stringent requirements and always use safe ingredients.