WPP is set to create its first campus in Brazil, bringing together the company’s 20 agencies and 6,000 people under one roof.

The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity, and collaboration between agencies, clients, and partners.

The new building is devised by Brazilian architect Gustavo Utrabo that integrates sustainability, the local community, and its natural surroundings.

The 20,000m2 plot is located in Vila Leopoldina, a neighborhood that has attracted start-ups and high-growth companies and is emerging as a creative hub in São Paulo. The construction is due for completion by the beginning of 2025.

As per a press release, the five floors will be connected by walkways and staircases that will lead to large spaces and galleries connected to external areas, featuring collaborative workspaces on the balconies and terraces. In addition to an auditorium, the ground floor will be open to the public and will feature shops, cafés, restaurants, and a large green area. The campus will also have several other services available to WPP’s teams such as a gym.

The landscaping project was developed by the architect Raul Pereira and will incorporate more than 110 species of plants and trees native to the Atlantic Forest, reflecting the rich biodiversity of Brazil in the Campus’ more than 7,000m² of garden space.

In keeping with WPP’s commitment to achieving net zero across its operations by 2025, the building will seek the LEED Gold Certification for sustainability and will count on solar panels distributed on the Campus’ roof to power the structure with green energy.