The ICC Women’s Cricket World Cup 2025 has kicked off with phenomenal audience engagement, breaking multiple viewership records across both digital and television platforms. The tournament’s early success highlights the growing popularity of women’s cricket and the powerful collaboration between the ICC, JioStar, and BCCI.

According to data jointly released by the ICC and JioHotstar, the first 13 matches have already attracted over 60 million viewers, a fivefold surge from the 2022 edition. The total watch-time has crossed 7 billion minutes, marking a 12-fold increase over the previous World Cup.

The highly anticipated India vs Pakistan clash on October 5 emerged as the most-watched women’s cricket match ever, reaching 28.4 million viewers and generating 1.87 billion minutes of watch-time. The India vs Australia match on October 12 saw another milestone with 4.8 million peak concurrent viewers on JioHotstar — the highest-ever for a women’s cricket match on digital.

On television, the momentum continues strong. The India–Pakistan fixture became the highest-rated league stage match in ICC Women’s ODI World Cup history. The first 11 matches, featuring India’s encounters with Sri Lanka, Pakistan, and South Africa, reached 72 million viewers, a 166 percent rise from the last edition. Viewing minutes jumped 327 percent to 6.3 billion, showcasing the deepening emotional connect of fans with the women’s game.

“The incredible viewership for the ICC Women’s Cricket World Cup India 2025 is a true testament to the growing interest in women’s sports in India. Fans are embracing women’s sports like never before, and at JioStar, we are proud that our platforms are driving this movement toward inclusive sports entertainment,” Siddharth Sharma, Head, Viewership & Monetization Initiatives – Sports, JioStar.

The record-breaking success is credited to a unified marketing strategy combining ICC’s global campaign ‘Will to Win’ with JioStar’s emotionally charged ‘Jersey Wahi Toh Jazbaa Wahi’, celebrating the national jersey’s unifying power. Together, these campaigns have brought fans closer to the sport and ignited a nationwide wave of support for the women in blue.

To enhance accessibility, the India matches are being broadcast in five languages — English, Hindi, Tamil, Telugu, and Kannada — across JioHotstar, Star Sports 1, Star Sports 2 (Hindi, Tamil, Telugu, and Kannada). In a first, an Indian Sign Language feed is also available, ensuring inclusivity for differently-abled audiences.

JioHotstar continues to innovate by offering multi-camera angles (Hero, Batter, Stumps, and Field View) and Max View, an immersive vertical feed designed for mobile audiences, making the cricket-viewing experience more personal and engaging than ever before.

As the World Cup progresses and India’s campaign heats up, the tournament is expected to continue rewriting benchmarks — not just for women’s cricket, but for sports broadcasting and digital fan engagement in India.