WBD unveils digital video product suite for advertisers – WBD Stream
Custom Image
Go Back
1 year ago 02:47:59pm Television

WBD unveils digital video product suite for advertisers – WBD Stream

New Delhi, 18-May-2023, By IBW Team


WBD Stream, a new, unified digital video offering available to advertisers in the 2023-24 Upfront, was announced by Warner Bros. Discovery.

The new digital video destination provides advertisers with seamless access to the most popular and premium content across Warner Bros. Discovery’s portfolio of sports, lifestyle, entertainment, and news websites and apps, including Bleacher Report, Food Network, TNT, Animal Planet, ID, and HGTV.

Advertisers can use WBD Stream to maximise reach while driving impact across multiple screens and devices. Partners can easily launch direct and programmatic marketplace (PMP) campaigns to align with award-winning content on mobile, desktop, and Connected Television (CTV), which reaches 110 million adults each month.

WBD Stream includes digital inventory from owned and operated websites and apps, as well as third-party partnerships using dynamic ad insertion.

Advertisers can use audience targeting to increase their impact, with the option of leveraging their data or selecting from Warner Bros. Discovery’s robust catalog of 140 audience segments. WBD Stream is sold separately from Max and Discovery+ advertising.

WBD Stream will be available across all OTT platforms at launch, including mobile web and apps (iOS and Android), desktop, web, and CTV apps.

Jim Keller, Executive Vice President, Digital Ad Sales and Advanced Advertising, Warner Bros. Discovery, said, “WBD Stream represents a critical step forward in our journey to provide our advertising partners with simple, high-quality digital products that reach engaged and passionate audiences, wherever they choose to watch our content.

“This offering pairs well for partners advertising across our premium streaming services Max and Discovery+ and extends advertisers’ incremental reach to connect with fervent fans who watch their favorite shows, series and sports, again and again,” Keller added.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos