WBD Stream, a new, unified digital video offering available to advertisers in the 2023-24 Upfront, was announced by Warner Bros. Discovery.
The new digital video destination provides advertisers with seamless access to the most popular and premium content across Warner Bros. Discovery’s portfolio of sports, lifestyle, entertainment, and news websites and apps, including Bleacher Report, Food Network, TNT, Animal Planet, ID, and HGTV.
Advertisers can use WBD Stream to maximise reach while driving impact across multiple screens and devices. Partners can easily launch direct and programmatic marketplace (PMP) campaigns to align with award-winning content on mobile, desktop, and Connected Television (CTV), which reaches 110 million adults each month.
WBD Stream includes digital inventory from owned and operated websites and apps, as well as third-party partnerships using dynamic ad insertion.
Advertisers can use audience targeting to increase their impact, with the option of leveraging their data or selecting from Warner Bros. Discovery’s robust catalog of 140 audience segments. WBD Stream is sold separately from Max and Discovery+ advertising.
WBD Stream will be available across all OTT platforms at launch, including mobile web and apps (iOS and Android), desktop, web, and CTV apps.
Jim Keller, Executive Vice President, Digital Ad Sales and Advanced Advertising, Warner Bros. Discovery, said, “WBD Stream represents a critical step forward in our journey to provide our advertising partners with simple, high-quality digital products that reach engaged and passionate audiences, wherever they choose to watch our content.
“This offering pairs well for partners advertising across our premium streaming services Max and Discovery+ and extends advertisers’ incremental reach to connect with fervent fans who watch their favorite shows, series and sports, again and again,” Keller added.