Warner Bros. Discovery elevated Marybeth Strobel to executive vice president, of advertising sales, managing the national sales bundle that includes Food Network, TLC, OWN, Cooking Channel, TBS Entertainment, Cartoon Network, and WB Syndication.

Strobel will report directly to Chief U.S. Advertising Sales Officer, Jon Steinlauf.

She assumes her new position as Karen Grinthal, who previously held the role, will retire after 25 years with the organization.

In this role, Strobel will drive revenue and convergent sales opportunities across her brands, overseeing linear and digital teams in New York, Chicago, Los Angeles, Detroit, and Atlanta.

Under her leadership, Strobel’s team will support Warner Bros. Discovery‘s overall sales strategy and leverage its portfolio to create visionary cross-platform synergies for clients. Leaning into her distinctive experience across digital, programmatic, and advanced advertising, Strobel will guide opportunities that innovate, build and drive the adoption of new advertising solutions for partners.

Prior to this role, Strobel served as Senior Vice President, Advertising Sales at Warner Bros. Discovery Sports.

Having served in various leadership roles throughout the organization for the past 23 years, Strobel has managed businesses across platforms, grown emerging digital solutions, and led advertising sales across the portfolio, including Turner Sports and CNN.

Prior to Warner Bros. Discovery, Strobel held positions at several advertising agencies including Telewest, Wells BDDP, and Barry Blau.

Strobel was awarded Media Data and Analytics Ace by Cynopsis’ Top Women in Media in 2019.

She serves as a Co-Chair of the Nominating Committee and mentors for She Runs It, where she previously served as a board member for six years, and she is a graduate of Women in Cable Television’s Betsy Magness program.