Wardwizard Innovations and Mobility, the manufacturer of ‘Joy e-bike’, has become the official ‘Powered By’ sponsor of the Indian cricket team’s tour of Ireland 2022.

For the first time since 2018, India and Ireland will square off at Malahide Cricket Club Ground in a T20I series and lock horns in two matches in Dublin from 26-28 June 2022.

As part of the association, the Joy E-Bike will be awarding the ‘Joy E-Bike Electrifying Powered By’ Man of the Series award followed by Joy E-Bike Electrifying super 6’s award for both the matches.

Furthermore, the logos of the Joy E-Bike will be on the digital screens, backdrops, and placards, enhancing the presence of the company in the sporting space.

Joy E-Bike has been synonymous with the exciting action of cricket and has remained associated with various cricketing events and teams, providing tremendous support to the sport across India. For the India Premier League (IPL) 2021 edition, Joy E-Bike was associated with the Chennai Super Kings as their official EV partner.

Speaking on the marquee partnership, Yatin Gupta, Chairman and Managing Director, Wardwizard Innovations and Mobility Ltd., said, “WardWizard as a brand has always endorsed the sport and the spirit of Cricket. That’s primarily because, In India, Cricket is not just a game, but it is an emotion that binds and inspires the entire country. Moreover, considering the fandom of the sport across the globe, it is a perfect platform to reach out to a wide variety of audiences. Therefore, keeping up with our stance on the sport, we are pleased to associate with the ‘Irish Cricket Union Company Limited,” as one of the main sponsors- Joy E-Bike Powered by’ sponsorship for the upcoming ‘India Tour of Ireland 2022’. This association can be dubbed a strategic move by WardWizard, under its global brand-building initiative to increase brand visibility across borders. The association is projected to further enhance, the brand recall value across markets. The tournament has two matches lined up and we’re looking forward to some thrilling and exciting matches. We wish them all the very best of luck.”

Speaking on the association, Warren Deutron, Chief Executive Officer, Cricket Ireland said, “It is our pleasure to have Joy E-Bike, which is one of the leaders in the electric two-wheeler segment, as the Powered By’ sponsor of this match series. We have seen Joy E-Bike promote cricketing events at the domestic level, and we look forward to their support in the upcoming cricketing events around the world.”

The series will comprise dual T20 matches where Hardik Pandya and Bhubaneshwar Kumar will be the captain and vice-captain of the India team, respectively. Andrew Balbirine will be leading the Ireland cricket team for the matches.

The match will be telecasted online on SonyLIV and live on Sony Six channel in India.