Former Times Network President – Strategy & Operations, Digital & Broadcast Vivek Srivastava has joined Prime Video Channels, India as head of partnerships, according to his LinkedIn profile.

Amazon had launched Prime Video Channels in India on September 24.

Srivastava had quit the broadcast network after a seven-year stint.

In Times Network, he was leading the digital operations of the network besides overseeing product strategy, audience development, and operations planning for both digital and broadcast businesses.

Vivek joined Times Network in October 2014 as Senior Vice-President and Head of the English Entertainment Cluster. In May 2017, he was elevated as Executive Vice President and Head – Entertainment Cluster.

His remit was expanded in August 2020 with the addition of the news portfolio (Times Now, Mirror Now, and ET Now).

Prior to Times Network, Vivek was part of Viacom18 Media as Head – Commercial and Digital of Colors. His responsibility included handling channel strategy for Colors as a part of their launch team besides managing international business and distribution.

Srivastava has over two decades of rich experience in the Broadcast Domain – P&L Management, Business Planning, Programming Strategy, Content Acquisition & Syndication, International Business, Distribution Strategy & planning, Audience Behavior Research, Digital Marketing, and Integrated Communication.

Srivastava has also worked with TAM Media Research and IMRB.