Vistas Media Capital will launch its first metaverse experience in VistaVerse in association with Lotus Meta Entertainment and in partnership with Raaj Kamal Films International’s much-awaited movie, ‘Vikram’, starring Kamal Haasan.

VistaVerse, the soon to be launched metaverse by Vistas Media Capital, will also offer Vikram NFTs, which will enable access to the experience and additionally offer many more real-world utilities to the buyers like access to unique artwork of characters, digital avatars, props, posters, mystery boxes, film memorabilia, fan interaction moments, private screenings, access to by-invite-only to a travelling VistaDome party and a choice to convert some of the NFTs to actual underlying tangible assets.

The limited-edition Vikram NFTs will be launched at Cannes Film Festival amongst the global film fraternity, a press release from Vistas media Capital stated.

Globally, the world is moving towards NFTs that bring utility to its holder and ‘Vikram’ NFTs are the first such products in India with very tangible benefits to the owner, Vista claimed, adding the  movie’s NFTs will also give preferential access to virtual land sale in Mumbai and Chennai in VistaVerse, which is the first such in-game asset to be launched in India.

VistaVerse is a metaverse to be launched by Vistas Media Capital in an exclusive partnership with Lotus Meta Entertainment and it has components of virtual land sale, experiences, games and a marketplace, apart from partnerships in place with major brands, celebrities, musicians, gaming companies, artists and production houses in India to offer a one stop experience of a metaverse.

While this is the first such experience, VistaVerse aims to launch many more in the months to come, the media statement said.

Commenting on the launch of Vistaverse, Abhayanand Singh, Group CEO of Vistas Media Capital said, “We are very excited to announce the launch of ‘Vikram’ NFTs in Vistaverse, which is the first such utility-based NFTs with multiple benefits to the owner. We believe that VistaVerse is the first real and tangible metaverse in India backed by 350 creative enthusiasts across 7 businesses owned by Vistas Media Capital.”

According to megastar Kamal Haasan, “It has been a pleasure to be a part of Fantico, and I look forward to Vistaverse, which is uniquely placed to create a bridge between fans, fandom and talent in a language and platform that the youth today relates to. I am sure this will set a benchmark for more creators to use this disruption of content by blockchain for their future endeavours.”