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Viacom18 has sold 65 percent of the ad inventory of ‘Bigg Boss’ 17 to 12 sponsors from across traditional and new-age categories, the company’s head of network sales, Mahesh Shetty, said.
The TV and digital sponsors signed up by the company include Hyundai, Dabur Bae Fresh, Tresemme, Appy Fizz, InMobi-owned Glance, Ching’s Schezwan Chutney, Reckitt Benckiser, MakeMyTrip, Paytm, Vimal Elaichi, RedBus and Hindware Smart Appliances, the Economic Times reported.
The company is looking to close a few more sponsorship deals, riding on increased ad spending by brands during the festive season.
Shetty said the company is in talks with brands from categories like mobile handsets, snack foods, chocolates, beauty, ecommerce, gaming and health supplements.
The 17th edition of the Salman Khan-hosted reality show will air on Hindi TV channel Colors, besides streaming for free on JioCinema, starting October 15.
