Govt. not considering rules for use of AI in filmmaking: Murugan 
DTH revenue slide to ease to 3–4% this fiscal year: Report 
At Agenda Aaj Tak, Aamir, Jaideep Ahlawat dwell on acting, Dharam 
JioHotstar to invest $444mn over 5 years in South Indian content 
Standing firm, TRAI rejects DoT views on satcom spectrum fee 
LaKeith Stanfield to play Dennis Rodman in Lionsgate’s ‘48 Hours in Vegas’ 
Saiyaara to make world television premiere on Sony MAX Dec 20 
ICC, JioStar reaffirm media rights pact amid speculation 
‘Dominic and the Ladies’ Purse’ premieres on ZEE5 Dec 19 
Amazon announces 2 new Lara Croft games; one set in India 
Viacom18 has sold 65 percent of the ad inventory of ‘Bigg Boss’ 17 to 12 sponsors from across traditional and new-age categories, the company’s head of network sales, Mahesh Shetty, said.
The TV and digital sponsors signed up by the company include Hyundai, Dabur Bae Fresh, Tresemme, Appy Fizz, InMobi-owned Glance, Ching’s Schezwan Chutney, Reckitt Benckiser, MakeMyTrip, Paytm, Vimal Elaichi, RedBus and Hindware Smart Appliances, the Economic Times reported.
The company is looking to close a few more sponsorship deals, riding on increased ad spending by brands during the festive season.
Shetty said the company is in talks with brands from categories like mobile handsets, snack foods, chocolates, beauty, ecommerce, gaming and health supplements.
The 17th edition of the Salman Khan-hosted reality show will air on Hindi TV channel Colors, besides streaming for free on JioCinema, starting October 15.
