Viacom18 Consumer Products is preparing to launch a brand new back-to-school line of products featuring popular Nicktoons and kiddie favourites like ‘Dora The Explorer’, ‘Motu Patlu’ and ‘Peppa Pig’.

Those with a sporting interest can also select from an exciting new range of back-to-school products from FC Barcelona.

As part of the Back-To-School campaign, the kids’ franchise, which includes Nick, Sonic, Nick Jr., and Teen Nick, will make school time fun by bringing their favourite Nickelodeon toons right into the classrooms.

Dora the Explorer, who is known for taking kids on adventures while making learning fun, will now be seen on water bottles, school bags, lunch boxes, pencil boxes, and a variety of other items.

Viacom18 Consumer Products is also ensuring that middle and high school students have the right cool-quotient with a brand new range of FC Barcelona back-to-school products available on Amazon, including water bottles and school bags.

Speaking about the new launches, Saugato Bhowmik, Head, Viacom18 Consumer Products and Integrated Network Solutions said, “Nicktoons are a huge hit with kids where television viewership is concerned. This year, in addition to Motu Patlu and Dora The Explorer range of Back to School products, we have also introduced Peppa Pig – the hot new kiddie favourite – to the list of products. Along with catering to the younger lot, the addition of back to school range of products for FCBarcelona is sure to attract the older kids as well. Going to school has never been more fun, especially with so many exciting products to choose from. We are hoping to see more and more children and parents opting for these products as we have ensured their availability across retail stores and e-commerce sites to drive last mile availability.”

With a focus on making the new school year super cool, the Viacom18 Consumer Products back to school range of products will be available for consumers across key retail stores and e-commerce websites across India.