Vi, a prominent telecommunications service provider in India, has partnered with Truecaller, the world’s leading global communications platform, to enhance the trust, safety, and reliability of customer interactions. With an increasing number of customer service frauds, it has become crucial to ensure secure and verified communication between customer-centric businesses and their consumers.

Through this collaboration, Truecaller has introduced its Verified Business Caller ID solution to Vi’s customer service and sales team, enabling them to deliver a secure and enhanced customer communication experience. Vi customers can now easily identify legitimate calls from Vi through Truecaller’s reliable call indicators, including the green caller ID, tamper-proof brand name and logo, a verified business badge, a category tag, and call reason.

Priyam Bose, Global Head of GTM at Truecaller, emphasized the commitment to empowering businesses by improving customer communication and verification. In the fast-paced telecom sector, where customer satisfaction is paramount, Truecaller’s Verified Business solution plays a crucial role in establishing a secure and trusted communication environment. The collaboration with Vi marks a significant milestone in this direction, reinforcing customer interactions and trust in the telecom giant’s services.

Ashish Sharma, EVP – Customer Service at Vi, acknowledged that customers prefer communicating through verified customer care channels and dislike receiving unwarranted calls. The partnership with Truecaller, a highly trusted caller ID service provider, allows Vi to offer more secure and verified communication to its customers. Vi remains dedicated to delivering exceptional customer support, enhancing calling efficiency, and providing timely services to its users, PTI reported.

Truecaller’s Verified Business Solution empowers business calls with brand identity and context, fostering reliable customer communication. Numerous businesses, both in India and other prominent global markets, have already benefited from the Verified Business Caller ID and other advanced communication capabilities, totaling over 2000 active businesses.