Vh1 Supersonic, India’s iconic music and lifestyle festival, is set to captivate audiences with its 2024 edition, featuring a star-studded lineup and exciting brand partnerships.

Held at Mahalakshmi Lawns, Pune, from February 16 to 18, the festival promises an immersive experience across 5 stages and 3 days.

The festival’s brand manifesto, ‘BE THERE, BE FREE,’ underscores its commitment to providing a diverse musical experience, spanning over 10 genres. International headliners include Major Lazer Soundsystem, Adam Beyer, King, Yotto, Denis Horvat, and more. The festival boasts an array of stages catering to various moods, from the Main Stage offering Pop, Hip Hop, Jazz, and Indie Pop to the Budx Spectrum Stage for Techno and Dance enthusiasts, the company said in a press statement.

Vh1 Supersonic 2024 is not just about music; it’s a celebration of culture, fashion, lifestyle, F&B, and art. The festival has garnered support from distinguished sponsors, with Budweiser Beats as the title sponsor, Nexa as the co-powered sponsor, and Maybelline as the beauty partner. Jose Cuervo Margarita Mix joins as the celebration partner, adding a unique flavor to the festivities.

Gaurav Mashruwala, Business Head at Viacom18 LIVE, expressed excitement about the 9th edition, emphasizing the festival’s commitment to creating unforgettable moments beyond music. The festival, known for its experiential excellence, aims to combine multi-genre stages, experience zones, fashion, lifestyle, F&B, and art.

Vh1 Supersonic’s partners, including Budweiser Beats, Nexa, Maybelline, and others, shared their enthusiasm for contributing to the cultural dynamism of the festival. The festival’s immersive zones feature over 80 curated fashion and lifestyle brands, an art showcase at the Superflea, and the best of F&B partners.

Nikhil Chinapa, Festival Curator, assured a memorable weekend with a stellar lineup that includes Major Lazer Soundsystem, Adam Beyer, King, Yotto, and more. The festival, opening its gates on February 16, promises a joyous and sustainable experience, prioritizing safety, wellness, and the happiness of festival-goers.

Vh1 Supersonic 2024 is poised to elevate the festival experience to new heights, blending global music trends with an array of cultural elements, making it a must-attend event for music enthusiasts and festival-goers alike.