Van Heusen, a leading power dressing brand from Aditya Birla Fashion and Retail Ltd., has announced Taapsee Pannu as its new brand ambassador. Known for her versatility and strong on-screen presence, Taapsee will be the face of the brand’s latest campaign, ‘Lead Every Role,’ which highlights the modern woman’s multifaceted lifestyle.

Van Heusen caters to women who embody confidence, ambition, and power. With a diverse product line spanning formals, casuals, travel, and evening wear, the brand offers fashion-forward choices for today’s dynamic women. This new partnership aligns perfectly with Taapsee’s personality, as she represents the relentless and driven nature of modern Indian women, both professionally and personally, the agency said in a press release.

The ‘Lead Every Role’ campaign showcases Van Heusen‘s contemporary fashion, blending functionality with style. It is designed to inspire women to excel in every aspect of their lives, much like Taapsee, who has successfully led various roles in her career.

Abhay Bahugune, Chief Operating Officer of Van Heusen, expressed enthusiasm about the collaboration: “We are excited to have Taapsee on board. She truly represents the ambitious, confident woman that Van Heusen serves. This association reinforces our commitment to offering versatile fashion for today’s women.”

Taapsee also shared her excitement, stating, “I’m thrilled to be the face of Van Heusen. This brand represents the modern Indian woman who is self-made and ambitious, and I’m glad to be part of the ‘Lead Every Role’ campaign, which resonates with my own journey.”

With over 150+ stores across India and availability through leading retail and online platforms, Van Heusen continues to solidify its presence as a leader in women’s western wear.

Link to the campaign: Watch Here