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2 years ago 01:30:51pm Television

Twitter appoints NBCUniversal’s Joe Benarroch

New Delhi, 05-June-2023, By IBW Team

Joe Benarroch

Elon Musk’s Twitter has hired NBCUniversal senior executive Joe Benarroch in a business operations role.

Benarroch was executive vice president of communications, global advertising, and partnerships at NBCUniversal.

Benarroch announced in a memo to colleagues on Sunday that he would be joining Twitter’s business operations team, Reuters reported.

“I am looking forward to bringing my experience to Twitter, and to working with the entire team to build Twitter 2.0 together,” he wrote.

“Welcome aboard, @benarroch_joe!” “From one bird to the next,” incoming Twitter CEO Linda Yaccarino tweeted.

Last month, Musk appointed Yaccarino to the position of Twitter CEO.

Since his October takeover, Musk has fired or laid off roughly 75% of Twitter employees, including the majority of those with deep relationships in sales and partnerships.

Ella Irwin, Twitter’s head of trust and safety, resigned from the social media company on Thursday.

According to Reuters, A.J. Brown, the head of brand safety and ad quality, has decided to leave.


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