TV9 Network, one of India’s largest television news networks, is pleased to announce a collaboration with Samsung TV Plus India to extend its reach into the thriving world of connected TV (CTV).

This partnership reinforces TV9 Network’s commitment to delivering trustworthy news content to an ever-expanding audience base through the dynamic platform of CTVs, the news company said.

As part of this collaboration, TV9 Network will make its mark on Samsung TV Plus India, a free ad-supported streaming TV (FAST) service. Samsung smart TV users will now have the opportunity to access TV9 Network’s top-notch news channels, including TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, and its latest offering in the English news genre, News9 Live, part of News9 Mediaverse.

The move into FAST underscores TV9 Network’s dedication to meeting its viewers where they are, and CTVs represent a burgeoning medium for content consumption in India, a press release from the news company stated.

According to industry reports, the number of CTVs in use is projected to rise from the current 22-25 million to 40 million by 2025. By collaborating with Samsung TV Plus India, TV9 Network aims to leverage the potential of CTV and strengthen its presence on the platform, with plans to introduce additional regional news channels in the near future, the statement said.

Commenting on this significant development, Raktim Das, Chief Growth Officer at TV9 Network, said, “This marks a pivotal moment in our journey to provide high-quality news content to an even wider audience. In this rapidly evolving media landscape, it’s essential to engage with our viewers through their preferred platforms.

“With the rapid growth of CTVs, the partnership with Samsung TV Plus takes on paramount importance to us. We are starting with our flagship regional channels and plan to roll out more regional channels, reaffirming our status as a leading news network catering to diverse linguistic regions. We look forward to a fruitful collaboration with Samsung TV Plus as we expand our channel offerings.”

“We are committed to offering our users a rich and diverse array of news content for free. This collaboration with TV9 Network aligns perfectly with our mission to provide top-quality content to our viewers,” said Kunal Mehta, Head of Partnerships at Samsung TV Plus India.

Samsung’s FAST service offers viewers access to more than 100 live TV channels in India, as well as thousands of movies and shows available live and on-demand for free, across millions of Samsung smart TVs in India.