Travelxp, one of the world’s leading travel channels, is set to take audiences on a refreshing Nordic adventure with the premiere of ‘10 Days Sweden’ on July 19. The show promises to dive deep into the heart of Swedish culture, emphasizing slow travel, sustainability, and the charm of everyday life in Sweden, moving away from whirlwind touristy checklists.

Hosted by popular anchor Sabrina, ‘10 Days Sweden’ offers an immersive, narrative-driven experience as she explores picturesque towns, tranquil forests, serene coastlines, and lively local markets. According to a press release from the travel channel, unlike conventional travel shows that rush from one landmark to another, this series unfolds at an unhurried pace —capturing the essence of “lagom,” a Swedish term for balance and moderation

The series shines a light on eco-friendly stays, locally-sourced cuisine, indigenous traditions, and community interactions. Viewers can expect authentic storytelling—whether it’s learning to bake Swedish cinnamon buns with a grandmother in Skåne, biking through Gotland’s coastal villages, or participating in midsummer festivals in Dalarna.

With its 4K cinematic visuals, ‘10 Days Sweden’ marks another milestone in Travelxp’s commitment to premium-quality content and culturally-rich narratives. It also aligns with the global trend of experiential, conscious tourism, encouraging audiences to discover countries not just by sights, but by heart.

Travelxp continues to build on its portfolio of culturally resonant travel series, having already covered destinations like Japan, Croatia, and Iceland in previous seasons.