Tips Music, an Indian music label, has renewed its collaboration with JioSaavn, a digital music streaming platform, for content exchange.
The collaboration’s extension, which brings Tips Music’s huge repertoire to JioSaavn’s large audience of music enthusiasts, intends to deepen its music affiliation even further and expand its musical reach throughout the world.
Tips Music supplies JioSaavn with a wide repertoire of over 30,000 tracks and 5,500 albums in 24 languages as part of the agreement. It’s a collaborative endeavor to enhance interaction with Indian consumers while also entertaining the country’s music fan base.
The collaboration comes at a time when music is experiencing a spike in popularity in India, thanks to increased internet penetration, smartphone usage, and the introduction of 5G technology.
Talking about the partnership with the digital music-streaming platform, Kumar Taurani, Managing Director – Tips Industries Ltd. (Music) said, “We are delighted to partner with JioSaavn. This collaboration has allowed us to connect with newer sets of fans and give them a taste of the diverse music that Tips Music has to offer.
“With a legacy spanning over two decades and counting, our content catalogue is extensive and comprehensive, featuring genres such as Bollywood, Indipop, ghazals, devotional content, and more. We are looking forward to working with JioSaavn to expand this engagement with our music lovers around the world and also create exciting opportunities for our music artists.”