Times Now has set new benchmarks in the 2025 Bihar Assembly Elections, emerging as the leading English news destination through the high-stakes counting week.
With a commanding 39 percent viewership share during Week 45, the channel reinforced its position as the preferred election headquarters for English news audiences.
According to a Times Now press release, the network’s strong performance underscores its sustained authority in election coverage across megacities.
On counting day, November 14, Times Now surged far ahead of all competitors, recording a dominant 51 percent share. The impressive lead reflects its deep penetration among viewers seeking real-time updates, sharp reporting, and credible election insights, the news network said in the statement.
The channel’s momentum continued well into prime time on the same day, with a striking 57 percent share between 8 pm and 11 pm, powered by its flagship shows — India Upfront, The Newshour @9, and The Newshour @10. The evening line-up delivered detailed analyses and expert perspectives that drew strong audience engagement across key metros.
The channel also commanded viewership during exit poll coverage on November 11, securing a 52 percent share and reaffirming its status as a trusted leader for pre-result trends and projections. Throughout the election buildup spanning Weeks 40 to 45, Times Now maintained a consistent 38 percent share, reflecting its unwavering hold over the category and its deep resonance with English news viewers.
ALCOA India seeks TRAI intervention on live TV streaming
India, Korea account for bulk of Asia video content spend: MPA
Vir Das to perform in New York on Jan 30, 2027
President Murmu exhorts celebs to not endorse ‘harmful products’
Satellite company SES, JioStar sign multi-year distribution deal
Govt. clarifies CBFC certification changes, says 1991 core framework unchanged
KICK joins Team Apex Gaming as official livestreaming sponsor
Vicky Kaushal’s first look from ‘Love & War’ revealed
Rubika Liyaquat quits Times Now Navbharat
Rajinikanth returns as Muthuvel Pandian in new ‘Jailer 2’ song
Aishwarya Lekshmi, Arjun Das’ ‘Love’ to stream on Netflix from Oct 2 


