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Times Network launched ET Now, Mirror Now, Times Now Navbharat, and Times Now World in the United States in collaboration with SLING TV, the market’s dominant OTT player.
The Network has expanded its portfolio in the territory with four news channels in addition to Times Now and Zoom, which are currently available on the platform, with a strong collection of influential brands across news and entertainment.
ET Now, now available on SLING, focuses on issues affecting India’s inclusive development and empowers discerning Indian diasporic viewers to participate in India’s growth story; Mirror Now represents the voice and issues of every thinking urban Indian; Times Now Navbharat provides a holistic reportage on national and political news in Hindi; and Times Now World follows the same ethos as the legacy brand, Times Now, in delivering sharp, incisive, credible, and frank reporting.
“We are thrilled to expand our content portfolio in the United States by launching our best-in-class news brands through our strategic partnership with SLING TV,” said Jagdish Mulchandani, COO and Executive President of Times Network. ET NOW, Mirror Now, Times Now Navbharat, and Times Now World will be an enriching addition to the discerning viewers seeking superior news coverage, providing a holistic reportage on global, national, local, financial, and business news content. I am confident that our new offerings will continue to resonate with our global viewers, keeping them informed and entertained.”
Liz Riemersma, Vice President of Strategy, Business Development & International, Sling TV, said, “We’re excited to announce the addition of four additional leading news channels: ET Now, Mirror Now, Times Now Navbharat HD, and Times Now World HD. Our partnership with the Times Network underlines our position as the #1 distributor of Indian TV networks in the US and highlights our continued commitment to providing South Asian customers a strong connection to news and events from India.”
Times Now World, ET Now, Mirror Now, and Times Now Navbharat are now available through SLING’s Hindi Pack ($30/mo.).
Additionally, Mirror Now and Times Now Navbharat are also available for free on Sling Freestream. The new channels are available to DISH customers through the Hindi Mega and Hindi Premium packages.
