Times Music has named Sheveeta Hegde as its new Head of Brand Solutions and Music Partnerships. With a robust 18-year career spanning radio, digital content, IP creation, and celebrity solutions, Sheveeta is set to drive innovative revenue opportunities and build impactful collaborations with brands and advertisers in music.

Sheveeta’s illustrious career includes 12 years at Radio Mirchi, where she served in roles like West and Central Head of TV Impact Properties and Group Head for Corporate and Retail Business. Later, as Head of Monetization at Pocket Aces, she played a crucial role in scaling operations and launching successful initiatives, the company said in a press release.

Mandar Thakur, CEO of Times Music, expressed excitement about Sheveeta’s appointment,“Her expertise and ability to deliver innovative solutions to brands and advertisers will be key to driving the growth of our new division dedicated to brand partnerships.”

On joining Times Music, Sheveeta shared her enthusiasm,“I’m thrilled to join Times Music and look forward to leveraging my experience to work with brands and advertisers to provide innovative music solutions.”

This strategic move underlines Times Music’s commitment to strengthening its position in the music and entertainment landscape through innovative collaborations and partnerships.