Thums Up, India’s homegrown cola giant and now owned by Coca-Cola India, is bringing the prestigious ICC T20 Men’s World Cup Trophy closer to fans through a high-impact ICC trophy viewing in partnership with Delhi Airport and other Adani-managed airports across three of the country’s busiest airports.

 Rooted in its long-standing partnership with the ICC, the initiative celebrates India’s deep, emotional bond with cricket by transforming everyday transit spaces into moments of national pride and fandom, a press release from Thums Up said yesterday.

For the initiative, which is being brought to life in partnership with airport operators, Thums Up has partnered with Delhi Airport and with Adani Airports at Ahmedabad and Mumbai to ensure strong consumer engagement and scale across transit hubs that see millions of Indian travellers every day.

The ICC Trophy Viewing Experience begins at Sardar Vallabhbhai Patel International Airport, Ahmedabad on January 15, followed by Indira Gandhi International Airport, Delhi on January 16 and Chhatrapati Shivaji Maharaj International Airport, Mumbai on January 17 and will be showcased between 6 am to 8 pm on all days.

Delhi Airport will host a dedicated ICC trophy display, while Ahmedabad and Mumbai will feature an immersive LED mural photo zone designed for fan engagement.

Speaking on the initiative, Abhishek Gupta, Chief Customer Officer, Coca-Cola India and Southwest Asia, said, “Cricket is one of India’s most powerful consumption moments and has a unique way of bringing people together, and Thums Up has always shown up where that passion is strongest. By taking the ICC Trophy experience to India’s major airports with our partners at Delhi Airport and Adani Airports, we’re meeting fans in the middle of their everyday journeys, turning transit spaces into meaningful touchpoints that reflect the scale, confidence and boldness that define Thums Up.”

Speaking about the partnership, Arun Bansal, CEO, Adani Airports Holding Ltd., said, ” AAHL proudly collaborates with Thums Up to bring the ICC Trophy to Ahmedabad and Mumbai airports, turning everyday journeys into vibrant moments of national pride, fan engagement, and innovative travel experiences. We are excited to bring such momentous occasions for our passengers, besides ensuring impeccable infrastructure services. Together, we’re redefining transit as a celebration of India’s sporting spirit.”