Tata Play, a content distribution platform, has announced the launch of ‘Har Ghar Startup’, a new platform service for aspiring entrepreneurs and startup enthusiasts.

The new service aims to assist potential entrepreneurs in starting their businesses and existing entrepreneurs in expanding by providing access to mentors and assistance in obtaining government funding, as well as encouraging the culture of entrepreneurship by providing budding entrepreneurs with creativity, acumen, and access to information related to building startups,  according to Financial Express.

The content on Har Ghar Startup is created and curated in collaboration with Suniel Shetty’s FTC Talent and is supported by NITI Aayog and Atal Tinkering Labs (ATL).

The library includes shows such as ‘Horses Stable’, ‘Har Ghar Karobar’, ‘Inside Industries’, ‘Business Ki Paathshala’, and ‘Star Startups’, among others, as well as vignettes with titles such as ‘Startup Shots’, which capture quick tips, and start-up mantras, to name a few.

The service is free for all Tata Play subscribers and is also available on the Tata Play mobile app.