Tata Play, a prominent player in the entertainment industry, is marking 17 years of captivating content delivery with a new digital campaign titled #17SaalTataPlayKeSaath. This celebration pays homage to the pivotal figures who have significantly contributed to shaping the brand’s remarkable journey.
As Tata Play commemorates this milestone, it extends its gratitude to various stakeholders who have played a pivotal role in making it one of the nation’s most beloved DTH platforms. From dealers, technicians, and support agents to its ever-growing viewer base, each contributor has been acknowledged for their indispensable contributions to Tata Play’s success story.
The campaign’s essence is captured in a poignant video that brings to the forefront the unsung heroes of Tata Play. The video’s creative concept ingeniously integrates images of these contributors within the number ’17,’ symbolizing the brand’s journey over these significant years. The visual montage serves as a heartfelt tribute to the relentless efforts of those who have fueled Tata Play’s growth.
“The #17SaalTataPlayKeSaath campaign honors the relentless work of our frontline staff and our esteemed users who have been with us on this unique journey. It is their loyalty and devotion that motivates us to chart the next chapter of streaming and broadcasting in India.”
Angad Singh Manchanda, Co-founder of Chimp&z Inc., the agency behind the campaign, expressed their enthusiasm for crafting a campaign that not only celebrates Tata Play’s 17-year journey but also underscores the significant contributions of all stakeholders. The campaign serves as a testament to Tata Play’s commitment to delivering exceptional entertainment experiences while deepening its connection with customers across India.
The campaign resonated strongly across Tata Play’s social media platforms, amassing an impressive 1.4 million impressions and 1.13 million engagements.
In addition to this celebratory campaign, Tata Play has recently enhanced its broadcasting capabilities through the GSAT-24 satellite, ensuring superior picture quality and expanded reach to even the remotest corners of the country. This development further solidifies Tata Play’s position as a pioneer in providing quality entertainment experiences to its widespread audience.