Tata Play Binge, utilizing its advanced Cloud technology, has launched a Platform as a Service (PaaS) solution for Akash Digital TV, the Direct To Home (DTH) service by BEXIMCO Communications Limited in Bangladesh. This innovative solution simplifies content access by offering multiple OTT channels on a single screen through a unified app and subscription.

The first launch under this arrangement, named Akash Go, enables subscribers in Bangladesh to access content on their mobile devices. The app provides live TV channels and Video on Demand, featuring personalized recommendations based on viewing history, Mint reported.

Akash Go aggregates a mix of local and global premium content and is available for DTH subscribers of Akash Digital TV on both iOS and Android mobile phones. This new offering aims to streamline content access for viewers while enabling OTT aggregators worldwide to focus on building content partnerships and acquiring subscribers.

Talking about this collaboration, Harit Nagpal, Managing Director & CEO of Tata Play, said, “In the truest sense of Make-in-India and Show the World, by providing Tata Play Binge PaaS to global OTT aggregators, we are pioneering a tech-first industry move from India where international content delivery companies will benefit from our tried and tested technology to create localised offerings for their consumers at low cost and within a short time frame. Our collaboration with Akash Digital TV is a pivotal moment in this journey.”

Dr. Tariq Alam, CEO, Akash Digital TV, said, “Akash Digital TV aims to provide the Bangladeshi audiences the same world class standards in terms of performance, services and user experience and access to quality premium content as subscribers of Tata Play Binge experience in India.

“To have Tata Play as our technology and Strategic (Knowledge) partner will guarantee that this objective is met and will ensure our ability to always provide comprehensive value to our customers,” Alam added