Tata Group bags 5-year title sponsorship for WPL

Tata Group yesterday bagged the title rights for the inaugural Women’s Premier League beginning in Mumbai on March 4.

A BCCI source told PTI that Tata has secured the rights for five years. The Indian multinational conglomerate had last year replaced Vivo as the title sponsor for the Indian Premier League.

“The deal has been inked for five years,” the source said.

The first edition will be played in Mumbai at two venues, Brabourne Stadium and DY Patil Stadium, the PTI report said.

The sale of media rights had fetched BCCI Rs 951 crore and the five teams were sold for Rs 4700 crore.

At Rs 3.40 crore, Indian opener Smriti Mandhana was the most expensive buy at the auction held earlier this month.

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Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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