With the onset of the big fat Indian wedding season, one of India’s largest retail jewellery brands Tanishq from the Tata group and streamer Disney+ Hotstar, have come together to bring an all-new show, ‘The Great Indian Bride’.

The happily-ever-after series featuring five real brides has been conceptualised and created by Disney+Hotstar Creative Works (the branded content & creative studio of Disney+ Hotstar) and Rivaah by Tanishq (the dedicated wedding jewellery sub-brand of Tanishq). The show is produced by TV Dhaba.

This series features five brides, handpicked from different communities and regions of India, and Rivaah by Tanishq adorns them in stunning wedding jewellery as they share their awe-inspiring journeys and powerful stories with actress Shriya Pilgaonkar, and get styled and shot by a team of Bollywood artists led by Ami Patel, a joint media statement from Tanishq and Disney+Hotstar said.

‘The Great Indian Bride’ shines a light on the emotional and personal transition experienced on the brides’ big day. The show showcases a unique emotional connection as it explores the idea of the big Indian wedding.

Speaking on the launch of the show, Ranjani Krishnaswamy, GM, Marketing, Tanishq, Titan Company Limited, said, “#TheGreatIndianBride captures the beautiful, powerful, and real stories of the brides of today. Confident, poised, graceful, spirited these young women share their stories as they embark on their chosen journeys of togetherness. Their stories celebrate the richness of culture, the beauty of the jewellery that adorns this culture and our resplendent bride herself who consciously curates her signature style on her special day.”

A Disney+Hotstar spokesperson said, “At Disney+Hotstar, we believe in working alongside brands to build a special bond with their consumers through effective storytelling. Our upcoming show, ‘The Great Indian Bride’, will help Rivaah by Tanishq build a deeper brand connection. It is a very relatable show that’ll strike a personal cord with potential consumers as it features the journey of real brides from across the country before their special day.”