Tata Play - Indian Broadcasting World

Tata Play Cartoon Network Forever rings in Christmas with classic toon specials

Tata Play Cartoon Network Forever is set to turn this festive season into a nostalgic celebration with a special Christmas programming block featuring some of the most loved Cartoon Network classics. From December 20 to December 31, viewers can relive time...

Tata Play marks World Television Day with new campaign

Tata Play has launched a warm and evocative new campaign titled ‘Sach Mein… Social Ho Jao’ to mark World Television Day, encouraging people to reconnect with the joy of real, in-person togetherness through the simple act of watching TV. At a time when digital interactions overshadow physical ones, the campaign brings the focus back to the liv...

Tata Play offers up to four months free Apple Music access for subscribers

Tata Play has announced an exclusive promotional offer for its subscribers, bringing Apple Music’s premium audio experience to users across all Tata Play platforms including Tata Play Binge, the Tata Play Mobile app, and Tata Play Fiber. The offer aims to enhance customer engagement by offering seamless access to Apple Music’s expansive library ...

Tata Play to honour Satish Shah with special ‘Sarabhai vs Sarabhai’ marathon

Tata Play is paying a heartfelt tribute to late veteran actor Satish Shah, whose legendary comic timing and unforgettable performances have brought joy to generations of Indian audiences. To celebrate his remarkable legacy, the platform announced a special ‘Sarabhai vs Sarabhai’ Marathon on Tata Play Comedy (service #135), scheduled to air fr...

Tata Play unveils new campaign

Tata Play, India’s leading content distribution platform, has launched its latest DTH campaign titled ‘Samajhdar Bano, Tata Play Lagao’, reinforcing the brand’s value proposition for television subscribers. Breaking away from traditional advertising formats, the campaign takes a refreshing route with AI-generated characters — a wise owl and a wi...

Tata Play introduces Coco, India’s first AI-augmented mascot

Tata Play, India’s leading content distribution platform, has unveiled ‘Coco’, a charming AI-assisted puppy mascot that will now represent the brand across consumer touchpoints. With this launch, Tata Play has taken a pioneering step in the Indian entertainment industry, combining the creativity of handcrafted animation with the scalability of g...

EXCLUSIVE PHOTOS

Quote-UnQuote

“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!