Tata Play - Indian Broadcasting World

Tata Play to honour Satish Shah with special ‘Sarabhai vs Sarabhai’ marathon

Tata Play is paying a heartfelt tribute to late veteran actor Satish Shah, whose legendary comic timing and unforgettable performances have brought joy to generations of Indian audiences. To celebrate his remarkable legacy, the platform announced a special ‘Sarabhai vs Sarabhai’ Marathon on Tata Play Comedy (service #135), scheduled to air fr...

Tata Play unveils new campaign

Tata Play, India’s leading content distribution platform, has launched its latest DTH campaign titled ‘Samajhdar Bano, Tata Play Lagao’, reinforcing the brand’s value proposition for television subscribers. Breaking away from traditional advertising formats, the campaign takes a refreshing route with AI-generated characters — a wise owl and a wi...

Tata Play introduces Coco, India’s first AI-augmented mascot

Tata Play, India’s leading content distribution platform, has unveiled ‘Coco’, a charming AI-assisted puppy mascot that will now represent the brand across consumer touchpoints. With this launch, Tata Play has taken a pioneering step in the Indian entertainment industry, combining the creativity of handcrafted animation with the scalability of g...

Tata Play Bangla Cinema ties up with Angel Television for content

Tata Play has refreshed its Bengali movie service, Tata Play Bangla Cinema, through a partnership with Angel Television Pvt. Ltd., a brand that has been synonymous with Bengali storytelling for decades. According to Tata Play press release, the collaboratio...

Tata Play, WBD bring back Cartoon Network classics with ad-free service

Tata Play, the content distribution and Pay-TV platform, has announced the launch of ‘Cartoon Network Forever’, a new ad-free platform service in collaboration with Warner Bros. Discovery. The offering marks the grand return of Cartoon Network’s iconic programming, reviving the joy and nostalgia of animated classics for audiences across age grou...

Tata Play FanCode Sports to stream Italian Grand Prix 2025

The Formula 1 Italian Grand Prix, one of the sport’s most celebrated races, is set to light up Monza from September 5 to 7, with Tata Play FanCode Sports bringing the action live on service #485. Known as the “Temple of Speed”, the Autodromo Nazionale Monza stands as the spiritual home of motorsport, a venue where legends have been made for gene...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!