Meta

Report says Meta to surpass Google in global digital ad revenue

Meta Platforms is projected to surpass Alphabet’s Google in digital advertising revenue globally by the end of 2026, and dethrone the search-engine behemoth in the lucrative business, a Reuters report quoted from an ‌Emarketer analysis. The Instagram-owner's global net ad revenues are expected to reach $243.46 billion in 2026, ahead of Google...


Meta

Meta tests ‘Instagram Plus’ with new Story and privacy features

Meta is quietly experimenting with a new subscription tier for Instagram, signalling a deeper push into paid offerings as it looks to diversify beyond advertising-led revenue. In what appears to be a limited rollout, the company is testing a premium service called “Instagram Plus”, designed primarily for everyday users rather than creators or...


Meta

Meta launches ‘Your Business Deserves Better’ campaign to empower MSMEs

Meta has rolled out a new marketing campaign titled ‘Your Business Deserves Better’, aimed at highlighting how small businesses across India are using Meta platforms to reach the right customers and drive meaningful growth. The campaign comes at a time when Meta says that as many as 92 per cent of businesses using its platforms in India are micr...


Meta

Meta appoints insider Vishal Shah to key AI role at Meta Platforms

Meta Platforms CEO Mark Zuckerberg has appointed insider Vishal Shah to a key artificial intelligence-linked role, heading product management for AI products, the social media giant said on Monday. The move underscores Big Tech's focus on the booming technology, directing resources and top talent towards AI development.