‘Chiraiya’

‘Chiraiya’ becomes JioHotstar’s most-watched non-franchise show

‘Chiraiya’ has emerged as the most-watched non-franchise fiction title on JioHotstar, continuing its strong run with impressive viewership and audience engagement across the platform. The series has not only drawn large numbers but has also recorded high completion rates across multiple languages, underlining its wide appeal. According to an<...


Jiohotstar

‘Comedy Cooks’ set to premiere April 18 on JioHotstar, Asianet

A new entertainment format blending humour and culinary creativity, ‘Comedy Cooks’ is all set to premiere on April 18 on JioHotstar and Asianet. The show aims to offer a fresh viewing experience by combining cooking challenges with comedy-driven performances, building early buzz following the release of its trailer. Marking the


JioHotstar

JioHotstar launches ‘Tadka’ to tap micro-drama boom

JioHotstar has stepped into India’s fast-growing micro-drama space with the launch of ‘Tadka’, a new vertical designed to capture the attention of mobile-first audiences. The platform has rolled out the feature with a library of over 100 titles, marking a clear push to strengthen engagement beyond its core live sports offering. The developmen...


JioHotstar

JioHotstar partners OpenAI for conversational streaming initiative

JioHotstar has introduced a new AI-powered conversational streaming experience in partnership with OpenAI, allowing users to discover and explore content using natural language voice and text interactions across multiple languages. According to a press release, the collaboration integrates ChatGPT-powered voice discovery and immersive feature...