Edtech firm Byju’s named sponsor for Fifa WC ’22

Edtech firm Byju’s named sponsor for Fifa WC ’22

Ed-tech company BYJU'S, which also sponsors the Indian cricket team,  on Thursday said it has been named as an official sponsor of the FIFA World Cup 2022 to be held at Qatar. BYJU'S, through this partnership, will leverage its rights to the football World Cup 2022 marks, emblem, and assets, and run unique promotions to connect with football ...


TV9 retained No.1 network as per BARC data

TV9 says retained No. 1 network as per BARC data

Seventy-four weeks of a concerted effort to cover up the emergence of a new leader in the Hindi news genre has come to naught. As TV9 Bharatvarsh has become the country’s most-watched national Hindi news channel disrupting the old order dominated by legacy channels. The BARC data for television news channels


Channels kept pace with evolving consumer preferences: MK Anand

Channels kept pace with evolving consumer preferences: MK Anand

Times Now MD& CEO MK Anand welcomed the resumption of BARC audience data for news channels, saying the network has been able to keep pace with changing viewer preferences. MK Anand said, “The last two years have been extremely tough, with the pandemic transforming the world. People’s lives changed dramatically altering consumer behavior a...


BARC 13th Week: Star Maa leads in all genres

BARC Rating 10th Week: Star Maa regains top spot in all genres

Broadcasting Audience Research Council (BARC) 10th Week (5th March – 11th March 2022) has released its report. In India, Star Maa who gets the second spot from the past four weeks has backed again to their seat of the first spot in the list of top 10 channels across genres (All India 2+), the channel registered 2541.6 impressions. Sun TV h...


Comms minister admits RoW process hampered b’band rollout

Comms minister admits RoW process hampered b’band rollout

The Indian government has admitted that the process of getting Rights of Way (RoW) permissions is one of the few impediments to ramping up broadband penetration in the country, but added corrective steps are being taken.

India’s junior Minister for Communications Devusinh Chauhan sai...